Bachelor of Fine Arts (BFA) in Fashion Marketing

Fashion Marketing BFA mencakup aspek kreatif dan analitis dari industri fashion. Ini memberikan wawasan tentang pelanggan global dan pasar, pemasaran, dan tren bisnis di industri fashion. Siswa akan mempelajari berbagai teknik pemasaran dan promosi untuk mengembangkan, mengelola, dan mempromosikan merek, produk, dan bisnis mode melalui berbagai proyek langsung yang membahas industri mode yang dinamis dan memahami konsumen.

Undergraduate students will meet the following student performance criteria:

Research and Concept Development

• Conduct thorough market and consumer research using industry-standard research tools and methods
• Analisis penelitian untuk mengembangkan konsep dan aplikasi dalam pemasaran mode kontemporer dan pasar bisnis
• Identify changes, trends, and opportunities in the global fashion business, consumers, and products

Fashion Marketing

• Apply market research to develop competitive business and marketing plans appropriate for various fashion businesses and target consumers
• Analyze fashion marketing and business trends, consumer, technology, and innovation in a global marketplace
• Identifikasi dan evaluasi alat dan tren pemasaran tradisional, digital, dan media sosial untuk mengembangkan strategi branding dan pemasaran yang efektif
• Mengembangkan dan mengelola anggaran untuk strategi dan pelaksanaan pemasaran dan promosi

Technical Skills

• Work effectively with industry-standard software to demonstrate and communicate concepts and plans professionally

Presentation Skills

• Membuat presentasi visual dan tertulis secara profesional yang mencerminkan sudut pandang yang konsisten dengan produk, target konsumen, dan merek
• Komunikasikan penelitian dan konsep secara profesional dan efektif melalui alat bantu visual yang sesuai dengan audiens
• Effectively pitch concepts and ideas
• Apply the conventions of standard written English to write professionally

Collaboration Skills

• Work effectively in a team

Professional Readiness

• Create a relevant and original portfolio and collateral materials that can be used to market themselves to the industry

Academy of Art University Learning Outcomes

Graduates of the Academy of Art University will demonstrate the ability to:

• Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
• Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
• Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
• Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
• Evaluate work in their field, including their own work, using professional terminology.
• Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
• Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

Academy of Art University offers some of the best training and hands-on experience to help accelerate your career. We pride ourselves in doing an exceptional job preparing you to excel in your future fashion careers. Our degree programs are designed to equip aspiring fashion professionals with a comprehensive toolbox of marketable skills that lead to success in the fashion industry.

Fashion Designer

Based on your conceptual vision, your grasp of fashion direction, and your ability to anticipate designs that will appeal to consumers, you will transform your fashion inspirations into original collections of clothing. Sketch, select colors and fabrics, and give direction to make the products you design.

Design Director

Oversee trends, color, and fabric direction for upcoming seasons across all product lines as a design director for a fashion label. You will manage design teams, oversee manufacturing and marketing, and set the direction for a brand voice to create the future of fashion.

Executive Editor

Responsible for overseeing, planning, and directing all editorial content, the executive editor is the voice of any fashion publication. You will develop budgets, manage staff and contractors, oversee quality control, and innovate in the print and digital spaces in this fast-paced industry.

Fashion Editor

Supervise the process of creating, developing, and presenting content for a fashion magazine as a fashion editor. You will supervise teams, conceptualize, and style photo shoots, curate photography, research industry trends, and choose items for publication in this fast-paced and exciting career.

Patternmaker

Turn a designer’s vision into a finished garment as a pattern maker. You will break down garment designs into workable patterns, transfer them onto fabric, and create the design blueprints for manufacturing.

Stylist

As a fashion stylist, you will provide on-set art direction for editorial and catalog fashion shoots and support merchandising strategy with the brand and theme-based shoots

Knitwear Designer

You will create ideas for a range of products, including sweaters, cardigans, knit jackets and coats, knit dresses, and knit accessories. A wide variety of environments will be open to you - from retail brands to boutiques to freelancing, and you will work with apparel manufacturers to create men's, women's, and children's fashions for the mass market.

Textile Designer

You will research, draw, and design seasonal prints for fashion, interiors, and other surfaces using both hand-drawing and computer skills. Design repeat patterns and graphic prints for the home and apparel. Create and inspire the next wave of textile designs.

Visual Merchandising Director

As a visual merchandising director, you will help promote the image, products, and services of retail and wholesale businesses. You’ll create eye-catching displays using visual and graphic elements and organize brand-related special events.

Unit Requirements

Degree Requirements

• A minimum grade of C- in all core courses, major courses, and LA 107 Writing for the Multilingual Artist or 108 Composition for the Artist
• Minimum 2.0 GPA and the following general education requirements:
  • 1 Written Communication: Composition
  • 1 Written Communication: Context & Style
  • 1 Written Communication: Critical Thinking
  • 2 Art Historical Awareness: Surveys
  • 2 Art Historical Awareness: Western Art
  • 1 Historical Awareness
  • 1 Cultural Ideas & Influences
  • 1 Employment Communications & Practices
  • 1 Fundamental Math

After the above general education requirements are met, take Liberal Arts electives as needed to fulfill the Liberal Arts unit requirement.

Curriculum

Semester 1

• FSH 105: Introduction to the Fashion Business (Core)
• FSH 107: Visual Communication Tools for Fashion (Core)
• FSH 145: Fashion Marketing 1 (Core)
• LA 101: Freshman Symposium: Artistic Resilience (Liberal Arts)

Semester 2

• FSH 120: Color Science and Fabric Technology (Core)
• FSH 161: Digital Techniques for the Fashion Business (Core)
• FSH 252: Visual Merchandising 1 (Core)
• LA 108: Composition for the Artist (Liberal Arts)
• LA 120: Sejarah Seni Sepanjang Abad ke-15 (Seni Liberal)
  Direkomendasikan untuk musim panas
• LA 255: College Math (Liberal Arts)
  Recommended for summer

Semester 3

• ADV 207: Strategi Kreatif (Mayor)
• FSH 215: Retailing and Management (Core)
• FSH 250: Fundamental Pembelian (Inti)
• LA 119: Teknologi Kain dan Serat (Seni Liberal)

Semester 4

• FSH 210: Fashion Manufacturing (Core)
• FSH 213: Pemasaran Fashion 2 (Jurusan)
• FSH 323: Analisis Tren Fashion (Mayor)
  Direkomendasikan untuk musim panas
• FSH 345: Brand Marketing (Core)
• LA 202: English Composition: Creative Persuasion & Argument (Liberal Arts)
  Recommended for summer
• LA 291: Designing Careers (Liberal Arts)

Semester 5

• FSH 305: Humas Fashion (Jurusan)
• FSH 350: Desain Produk Label Pribadi (Inti)
• FSH 385: Strategi Promosi Pemasaran (Jurusan)
• FSH 500: Magang di bidang Fashion (Pilihan)

Semester 6

• FSH 316: Ritel Internasional/Pemasaran Global (Jurusan)
• FSH 348: Pemasaran Digital dan Media Sosial (Jurusan)
• LA 110: Menulis Cerpen (Seni Liberal)
  Direkomendasikan untuk musim panas
• LA 171: Peradaban Barat (Seni Liberal)
  Direkomendasikan untuk musim panas
• LA 244: Sejarah Fashion (Seni Liberal)
• LA 410: E-Commerce (Seni Liberal)

Semester 7

• FSH 363: Acara Khusus dan Promosi (Mayor)
• FSH 450: Kewirausahaan di bidang Fashion (Jurusan)
• LA 292: Pemrograman & Budaya (Seni Liberal)
• PRO 317: Manajemen Media Sosial (Pilihan)

Semester 8

• FSH 390: Praktik dan Portofolio Profesional untuk Bisnis Fashion (Inti)
• FSH 460: Merchandising: Kolaborasi Industri (Mayor)
• FSH 500: Magang di bidang Fashion (Pilihan)
• LA 121: Sejarah Seni Sepanjang Abad ke-19 (Seni Liberal)
• LA 245: Sejarah Perhiasan dan Seni Logam dari Seluruh Dunia (Seni Liberal)
  Direkomendasikan untuk musim panas
• LA 480: Pengusaha Usaha Kecil (Seni Liberal)
  Direkomendasikan untuk musim panas