Gelar Sarjana Komunikasi Pemasaran
CIS University Endicott International
Informasi kunci
Lokasi kampus
Community of Madrid, Spanyol
Bahasa
Bahasa inggris
format studi
Di kampus
Durasi
4 bertahun-tahun
Kecepatan
Waktu penuh
Biaya pendidikan
EUR 23.649 / per year *
Tenggat waktu aplikasi
01 Jun 2024
Tanggal mulai paling awal
Sep 2024
* ** Tahun Akademik 2024-2025. Biaya kuliah dan biaya (2025-2026) akan diumumkan pada bulan Maret 2025. Biaya tambahan mungkin berlaku.
pengantar
Program interdisipliner yang mempersiapkan mahasiswa untuk memahami bagaimana organisasi terhubung dengan konsumen mereka melalui komunikasi, periklanan, kreativitas, hubungan masyarakat, branding, dan teknologi baru (pemasaran digital). Mahasiswa menemukan cara mengembangkan dan menerapkan strategi komunikasi dan pemasaran dalam lingkungan global dan kompetitif. Mereka mempelajari alat yang diperlukan untuk menyampaikan pesan yang mewujudkan nilai-nilai merek dan misi perusahaan serta produk/layanannya. Dalam Bachelor of Science in Marketing Communication Advertising, pembelajaran di kelas mendorong keterampilan menulis dan berpikir kritis, serta pengetahuan teoritis dan terapan yang diperlukan untuk berfungsi dalam bidang yang kompleks dan menuntut ini. Mata kuliah mencakup fokus pada pemasaran media tradisional dan media sosial, hubungan masyarakat dan pengembangan klien.
Mahasiswa kami dapat menyelesaikan studi selama 4 tahun di kampus kami untuk mendapatkan gelar Sarjana Sains dalam bidang Periklanan Komunikasi Pemasaran atau memilih untuk menyelesaikan dua tahun terakhir dari gelar mereka di Endicott College di Boston (kampus kami), atau di perguruan tinggi atau universitas Amerika lainnya di dunia.
Sistem Universitas Amerika
Universitas CIS
CIS University Endicott International menawarkan program-program yang menggabungkan fitur-fitur terbaik dari model pendidikan tinggi Amerika, di mana para mahasiswa menjadi partisipan aktif dalam pertumbuhan pribadi dan profesional mereka sembari meraih gelar.
Dikenal karena semangat kewirausahaannya, sistem Amerika menawarkan fleksibilitas dan mendorong keterlibatan dan individualitas siswa. Hasilnya adalah proses pembelajaran yang aktif dimana kerja dan partisipasi siswa digunakan sebagai ukuran keberhasilan.
Pada tahun 1995, CIS University dan Endicott College membentuk kemitraan untuk menawarkan lebih banyak kesempatan pendidikan dan profesional kepada para mahasiswa untuk memperluas wawasan mereka. Mahasiswa CIS University Endicott International menerima gelar Sarjana dari Endicott College.
Akreditasi
Universitas CIS diberi wewenang oleh Komunitas Madrid untuk berfungsi sebagai Universitas asing di Spanyol (BOCM nomor 81, pada 6 April 1998 dan BOCM nomor 134, pada 7 Juni 2019).
Endicott College diakreditasi oleh Komisi Pendidikan Tinggi New England (NECHE).
Penerimaan
Kurikulum
Persyaratan Kurikulum
Gelar Sarjana (empat tahun)
Total Kredit yang dibutuhkan: 126
Persyaratan Inti (6 sks)
- Membaca & Menulis Kritis I
- Membaca & Menulis Kritis II
Individu dan Masyarakat (3 sks)
- Psikologi
Masalah Global (3 sks)
- Kursus Satu Masalah Global
Perspektif Sastra (3 sks)
- Pengantar Studi Sastra
Nilai dan Penalaran Etis (3 sks)
- Hak Asasi Manusia dalam Masyarakat
Kesadaran Estetika dan Ekspresi Kreatif (3 sks)
- Nilai Seni Rupa dan Budaya II
Penalaran Kuantitatif (3 sks)
- Satu Kursus Matematika
Sains dan Teknologi (3 sks)
- Isu yang berkaitan dengan lingkungan
Budaya Dunia (3 sks)
- Kursus Satu Budaya Dunia
Pilihan Gratis (24 sks)
- Pidato
- Komputer
- Komunikasi Bahasa Inggris
- Lima Mata Kuliah Pilihan yang disetujui
Persyaratan & Pilihan Komunikasi (52 sks)
- Dasar-dasar Bisnis I
- Pemasaran
- Media & Budaya I
- Dasar-dasar Periklanan
- Hubungan Masyarakat
- Media & Budaya II
- Dampak Sosial Media
- Pengantar Grafik Komputer
- Komunikasi dalam Bisnis
- Menulis untuk Media
- Metode Penelitian Komunikasi
- Penulisan Promosi
- Perencanaan Media Strategis
- Strategi Magang Semester
- Media Sosial dan Pemasaran
- Etika Media
- Perencanaan Kampanye dan Layanan Klien
- Pengembangan Portofolio Kreatif
- Analisis Komunikasi Pemasaran
Proyek Tesis Senior (6 sks)
- Tesis Senior I
- Tesis Senior II
Magang (14 sks)
- Magang II
- Magang Semester
Contoh kurikulum. Kursus dapat berubah
Galeri
Hasil Program
Setelah menyelesaikan program Komunikasi Pemasaran, siswa akan:
- Mengembangkan pemahaman dasar tentang teori dan konsep di bidang komunikasi pemasaran.
- Mengartikulasikan nilai-nilai etika inti yang mendasari praktik produksi media.
- Menunjukkan pemahaman tentang metode penelitian yang digunakan di berbagai bidang yang tercakup dalam payung komunikasi.
- Menganalisis kompleksitas tempat media dalam masyarakat dan budaya.
- Berkomunikasi secara efektif dalam bentuk tertulis dalam konvensi bidang komunikasi.
- Tunjukkan keterampilan analisis kritis yang diperlukan untuk terlibat secara konstruktif dalam wacana intelektual dalam komunikasi.
- Tunjukkan keterampilan belajar terpadu dengan membuat hubungan antara pembelajaran dan kehidupan profesional dalam disiplin ilmu.
Beasiswa dan Pendanaan
At CIS University, we bet heavily on the future. We know every student’s story is different, which is precisely why we have always strived to make our school as accessible as possible through scholarships designed to help families and offer opportunities to more students.
This application process is very competitive as we receive many requests from highly qualified students. It is therefore imperative that applications be submitted as early as possible.
Students who start their university degree at CIS University (new students) may apply for scholarships upon receiving an admission letter from the Admissions Department. Should the scholarship application be accepted, potential students will have a maximum period of 10 days to complete official registration at CIS University.
Only fully completed applications will be considered and reviewed by the Scholarship Committee. Applications are considered throughout the year on a rolling basis and reviewed in the order of reception.
General Requirements
- Applicants must be admitted as a student.
- Submit the requested documentation: -
- Fully completed scholarship application form.
- Essay explaining the reasons behind the scholarship application.
- Be a full-time student (Fall and Spring).
- Meet the requirements of the requested scholarship.
- Not to be the beneficiary of any other type of aid destined for the same purpose.
Types of scholarships
Work Scholarship
This scholarship is intended for undergraduate students who want to collaborate with the different departments of the University. It is a great opportunity to combine your university studies with your first steps in the work world.
To be eligible for this scholarship, you must be a CIS University student or have completed the admission process and been admitted.
The number of work scholarships is limited to the number of positions that need to be filled at the University.
Once the scholarship is granted, the student will be informed about the work to be done, as well as the number of working hours required.
- Maximum scholarship:€2,400 per academic year
- The total amount of the scholarship will be discounted proportionally from each academic semester.
- Minimum average grade (GPA) 2.4 (or equivalent).
Academic Scholarship
At CIS University, we reward the effort and dedication given by our students. The academic scholarship is intended for undergraduate students with a good academic record. In addition, students who receive this scholarship will have the opportunity to be part of our social projects. We will request you to carry out volunteer work and collaborate, when required, in acts and events organized by the International Studies Foundation, the NGO CruzadaporlosNiños, and the Robert F. Kennedy Foundation (CIS University Corporate Social Responsibility).
To be eligible for this scholarship, you must be a CIS University student or have completed the admission process and been admitted.
- Maximum scholarship: €6,000 per academic year
- The total amount of the scholarship will be discounted proportionally from each academic semester.
- Minimum average grade (GPA) 2.8 (or equivalent).
Presidential Scholarship
At CIS University we reward excellence and dedication. The presidential scholarship is intended for undergraduate students with an extraordinary academic record and with concerns beyond academics in social areas, entrepreneurship, and innovation. In addition, students who receive this scholarship will have the opportunity to be part of our social projects. We will request you to carry out volunteer work and collaborate, when required, in acts and events organized by the International Studies Foundation, the NGO CruzadaporlosNiños, and the Robert F. Kennedy Foundation (CIS University Corporate Social Responsibility).
To be eligible for this scholarship, you must be a CIS University student or have completed the admission process and been admitted.
- Maximum scholarship: €9,100 per academic year
- The total amount of the scholarship will be discounted proportionally from each academic semester.
- Minimum average grade (GPA) 3.8 (or equivalent).
Elite Talent Scholarship
At CIS University, we support the talent and dedication of young people who play a sport at a high-competitive level. The Elite Talent Scholarship is intended for high-performance, accredited athletes with a good academic record.
To be eligible for this scholarship, you must be a CIS University student or have completed the admission process and been admitted.
- Maximum scholarship: €9,100 per academic year
- The total amount of the scholarship will be discounted proportionally from each academic semester.
- Minimum average grade (GPA) 3.5 (or equivalent).
- Submit a High-Performance Sports Program certificate (except for Elite Soccer University Program students).