Bachelor of Arts in International Marketing Management
Lugano, Swiss
DURASI
4 Years
BAHASA
Bahasa inggris
KECEPATAN
Waktu penuh
TENGGAT WAKTU APLIKASI
15 Nov 2024
TANGGAL MULAI PALING AWAL
15 Jan 2025
BIAYA PENDIDIKAN
CHF 52.750 / per year *
FORMAT STUDI
Di kampus
* annual tuition fee for international students per year | Swiss/EU/EEA: CHF 27,550 per year | US citizens / permanent residents and Canadian citizens: $48,500 per year
Penerimaan
Galeri
Kurikulum
Selain peluang sekolah pascasarjana seperti program MBA, MSc, dan MA, kemungkinan jalur karir bagi lulusan Manajemen Pemasaran Internasional mencakup berbagai peran di perusahaan (manajer merek, manajer pemasaran digital, manajer penelitian, manajer periklanan dan komunikasi) di semua bidang. industri.
Foundation Courses (15 Credits)
- BUS 115 Akuntansi Keuangan
- BUS 135 Pengantar Sistem Bisnis
- BUS 136 Pemasaran dalam Konteks Global
- MAT 201 Pengantar Statistika
- POL 112 Pasar, Kebijakan, dan Administrasi
Persyaratan Pemasaran (18 SKS)
- Metode Riset Pemasaran BUS 256
- Manajemen Merek BUS 274
- BUS 285 Komunikasi Pemasaran Terpadu
- BUS 342 Pemasaran Ramah Lingkungan dan CSR
- BUS 383 Pemasaran Digital dan Analisis Web
- BUS 385 Perilaku Konsumen dalam Pemasaran Internasional
Persyaratan Manajemen (15 SKS)
- BUS 226 Keuangan Manajerial
- BUS 306 Quantitative Methods and Dynamic Forecasting
- BUS 353 Teori Manajemen Strategis
- Penambangan Data BUS 397 (Inteligensi Bisnis)
- BUS 410 Perilaku Organisasi dan Kepemimpinan
Capstone Requirement (3 Credits)
- BUS 455 Global Strategic Management
Electives (6 Credits)
Two of the following:
- BUS 143 Ilmu Perilaku untuk Pengambilan Keputusan
- BUS 145T Manajemen Tanpa Batas: Perusahaan Internasional di Dunia Global
- BUS 236T Pemasaran untuk Film
- BUS 243 Keuangan Pribadi
- BUS 3XX Kursus Bisnis 300 tingkat apa pun
- BUS 4XX Kursus Bisnis 400 tingkat apa pun
- COM 105 Introduction to Communication and Media Studies
- PSY 201 Psikologi Sosial
- SOC 100 Introduction to Sociology
Biaya Pendidikan Program
Beasiswa dan Pendanaan
Franklin University Switzerland offers merit scholarships to admitted students based on academic achievements in high school and/or transferable undergraduate work. All undergraduate applicants are considered for merit awards as part of the admissions process, which are awarded at the point of admission with priority given to students applying by the December 1 deadline. Additional need-based scholarships may be awarded on top of merit scholarships, depending on a student’s need. Merit scholarships are renewable for up to four years or eight semesters.
Undergraduate Special Awards
Our competitive scholarship programs offer the most promising students the financial support they need to pursue their studies. These scholarship opportunities are awarded during the enrollment process for incoming students.
At FUS, we are committed to ensuring that talented students are able to access the best educational opportunities so that they can reach their full potential and make a positive impact at Franklin and beyond their studies. We offer generous scholarships and awards to make sure the most promising and motivated young minds are able to achieve their goals and make a positive impact on society.
The scholarship opportunities listed below are cumulative with other types of financial aid, and would be renewed annually to student recipients provided GPA requirements and other applicable conditions per scholarship type are maintained.
- SUNY-FUS 2 + 2 Jacques Villaret International Education Award for SUNY Community College Students
- Franklin Honors Program Award
- The Ambassador Wilfried Geens Award
- The Brian Stanford Award in Creative Practices
- The Ann Gardiner Award in Sustainability
- Life-Long Learning Scholarship